Staffan Engström

I’m the CEO of Co-founder of Fieldstream AI. This is my third start-up and I have been working in the field of marketing research, media, and analytics for 25 years.

The company was founded in 2021 and we have built an AIaaS-platform for optimizing marketing ROI. It is inheritably complex and difficult to measure all marketing efforts a brand is doing over the course of a year and our deep neural network detect optimal spending levels across all channels for maximum growth, ie how much is ATL-advertising contributing to growth compared to performance channels, affiliates and affiliates and vice versa.