Shahar Attias

Shahar Attias is a globally recognized iGaming expert, specializing in CRM and gamification strategies. With an extensive career spanning senior executive roles at 888, Playtech, and PokerStars, he went on to establish Hybrid Interaction, a leading CRM and gamification consultancy agency in the iGaming industry.To date, Shahar has led over 250 successful consulting projects across various jurisdictions, including online migration initiatives for land-based casinos in the Dutch, Swiss, UK, US, and Georgian markets. His expertise has been sought by top industry brands such as Greentube, Hard Rock, PlayStar NJ, GiG, Holland Casino, William Hill, Entain, and many more. As a frequent speaker at major iGaming conferences, Shahar continues to shape the future of CRM and player engagement strategies.