Nataliia Lavruk

Nataliia Lavruk is the Head of Affiliates for Melbet, focusing her efforts on the LATAM region.

With an in-depth experience in affiliate marketing for the iGaming vertical for over 6 years, she has gained solid expertise in dealing with developing markets, such as SEA, Latam and Africa which are no doubt the next big hubs for iGaming.

By working on the operator’s side, she has experience in entering emerging markets from scratch.

Within her experience, Natalia has combined roles of an affiliate and a brand manager,
making sure that the programs were properly represented at both online and offline iGaming events in all the relevant markets.

Local knowledge taken from the territory helped her to collect the key points and suggest the way forward to make the environment friendly for affiliates.

As a strong negotiator and a dedicated affiliate professional Nataliia has a solid network of
affiliates around the world, who specialize in dealing with unregulated markets.
She is passionate about helping her partners with market insights, discovering relevant
traffic channels and delivering a right message to the potential players, always.