Affiliate and performance marketing leader with 12+ years of experience driving multi-market growth across Sportsbook, Casino and Bingo. I’ve managed large-scale affiliate programmes, rebuilt underperforming channels, negotiated high-value global partnerships, and delivered sustainable FTD/NGR growth across regulated and emerging markets.
My background spans roles across Entain, BV Group and IG Martech — giving me a deep understanding of how to grow affiliate channels inside complex, multi-brand organisations. I’ve led high-performing teams, owned forecasting and P&L for key markets, overseen platform migrations, and delivered operational improvements that raise efficiency, compliance and performance.
I work hands-on with data, thrive in high-change environments, and build long-term commercial relationships with top-tier affiliates. I bring a mix of analytical rigour, commercial judgement, and the ability to simplify complexity for senior stakeholders — while raising standards, developing teams, and driving continuous improvement.
