Desislava Zaharieva

I’ve now spent more than 10 years in iGaming, and it all started quite unexpectedly.

At the time I was working as a sports journalist and a huge football fan. One opportunity led to another and suddenly I found myself stepping into the world of online gaming. What was meant to be just a marketing role quickly turned into something much bigger.

In the early days of my career in a startup operator, “marketing” meant doing a bit of everything: strategy, campaigns, design, SEO, PPC, content, partnerships. It was chaotic, intense, and the best possible way to learn how the entire business actually works.

Over the years I’ve had the chance to work across multiple markets from Bulgaria to Africa to LATAM building teams, growing brands, and learning how different players, cultures, and markets shape the industry.

What drives me today is still the same thing that pulled me in at the beginning:
building brands people remember and teams that truly believe in what they’re creating.

Now, as CEO of Vegas Legends, I’m bringing together everything I’ve learned over the past decade the marketing mindset, the operational understanding, and most importantly the people to shape the next chapter for our brands and partners.