iGaming Club Hosts Webinar on Affiliate Management

iGaming Club has held a live webinar in its new LinkedIn series, where iGaming professionals meet to discuss market trends, share their experience, and talk through the problems affiliate marketing is facing.

The LinkedIn Live session, titled “Only Fixed Fees: Is Affiliate Management Turning into Media Buying?”, covered the following topics:

• The move toward fixed-fee affiliate deals and the reasons behind it
• Whether fixed fees are becoming standard practice in affiliate management
• The possible rise of a “pay-to-play” model
• The effect of the shift on affiliates and operators
• What fixed-fee models could mean for affiliate partnerships in the future

Moses Wartan, Head of Affiliate Management Team at AffPapa, moderated the discussion, which featured five speakers: Nugzar Ramishvili, CEO at Wayzen; George Meladze, Affiliate Manager at AffPapa; Oleksandr Kulyk, VP of Makeberry Partnerships at Makeberry; Darina Nikol, Deputy Head of Affiliates at Rocks Partners; and Denitsa Hadzhiivanova, Head of Affiliates at Blockbuster Partners.

The panel looked at why more operators are choosing fixed-fee deals and how paying upfront changes the relationship between affiliates and operators. Speakers also debated whether this is pushing affiliate management closer to media buying and opening the door to a “pay-to-play” model. Their views differed on the problems and opportunities the shift creates for each side, and on where it leaves affiliate partnerships going forward.

The webinar is part of iGaming Club’s new educational program, which plans one webinar a month. Each session invites industry professionals to talk about current issues in the iGaming market, share what they have seen in practice, and offer different points of view.

Moses Wartan, Head of Affiliate Management Team at AffPapa, commented:

“Fixed-fee deals have become a major part of the conversation between affiliates and operators, and there are strong arguments on both sides. The important thing is understanding what this shift means for the industry as a whole. Our second webinar gave us the opportunity to hear different perspectives and have an open discussion about where affiliate partnerships are heading.”

To hear about upcoming webinars and speakers, industry professionals can follow iGaming Club by AffPapa on LinkedIn.