Nataliia Lavruk
Nataliia Lavruk
- Position: Head of Affiliates LATAM
- Company Name: MelBet
- Website: https://melbetpartners.com/
- Email: nataliia.latam@melbet.team
Personal Information
Natalia Lavruk brings a wealth of experience to her role as Head of Affiliates LATAM for MelBet. Since 2019, she has been instrumental in cultivating flourishing affiliate partnerships for leading betting brands within the dynamic and complex LATAM market.
Natalia recognizes the unique challenges and opportunities that LATAM presents. Despite the prevalence of Spanish, vast cultural and dialectal variations exist across the region, along with a diverse regulatory landscape for iGaming and varying payment preferences. She is a strong advocate for deeper industry discussions on effective localization strategies, to help new overseas brands navigate these complexities and achieve success in LATAM.