Alec Gehlot

Alec is an award-winning Solutions Engineer and trusted advisor to global brands on the strategic use of AI to drive meaningful customer engagement and retention. He works with leading companies such as Stake, Bet365, and Entain to design marketing stacks and strategies that power real-time personalisation, automation, and predictive insights across the iGaming sector. His influence extends beyond gaming, having supported brands like Sephora, OANDA, and IronFX in applying AI-powered strategies to increase loyalty and lifetime value. With a rare blend of technical depth and marketing insight, Alec shows how AI can be used in real, practical ways to help marketers build stronger customer relationships that last.